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A PRIDE SIZED
LABEL

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Satellite image PLEIADES: © CNES 2018, Distribution AIRBUS DS

WE REPLACED HEINZ´S
KETCHUP LABEL
TO HIGHLIGHT
ITS INGREDIENTS

Only Heinz produces the nº 1 ketchup in the world1,
and with only six 100% natural ingredients2,
with no preservatives.

What has always been behind, in small print,
now replaces the name of the ketchup in bold
letters right in front of the bottle.

And you can check it out on supermarket
shelves all over Brazil.

1. Source: Euromonitor International Limited; all retail sales channels RSP 2016.2. The ingredients are considered natural because they are not processed or ultra-processed ingredients according to the Guia Alimentar para a População Brasileira [Food Guide for the Brazilian Population] of the Ministry of Health. However, Heinz Ketchup is considered processed food, according to the definitions and classifications of the same Guide...
WE ARE SO PROUD OF IT THAT
WE DECIDED TO SHOW EVERYONE
To ensure that everyone-actually-could see what Heinz ketchup is made of, we have printed a huge label to be seen even from space. It is the biggest Heinz label ever made in history.
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THE GREATEST LABEL IN FIGURES:
  • regua-black1

    Label of
    4,500 sq. mt.

    Enough space to park 125 buses*

    Based on measurements of a 14-meter long by 26-meter wide bus.

  • 144-hour
    printing process

    Or 96 football matches*

    *Based on a 45-minute two-time game.

  • bag

    3.4 tons
    of material

    The equivalent of 8,500 bottles of Heinz ketchup*

    *Based on an average Heinz ketchup bottle of 397 grams.

  • binacular

    Visible at a
    695-km height

    It is almost the distance between São Paulo and Florianópolis*

    *Approximate height of the Pleiades satellite in orbit.